A little over a decade ago, Joanna Noëlle Blagden Levesque introduced herself to the world.
Levesque – who shortened her name to JoJo – revealed pieces of herself and her talent through her 2004 self-titled debut album, starting with the single “Leave (Get Out),” and the music video for that song became a mainstay on MTV’s TRL.
The early 2000s are known as the beginning of Von Dutch apparel and layered shirts, and in that video, particularly, JoJo stayed true to form.
Every other scene featured the songstress in a white tank top with “Boys Stink!” – which later served as a mantra. She followed up with “Too Little Too Late” for her second album The High Road (2006).
A long legal battle with Blackground Records, however, left JoJo trapped within the confines of her contracts and crippled her music career.
But, a couple mixtapes – 2010’s Can’t Take That Away From Me, 2012’s Agápē – and 2014’s #LoveJo became a reminder that the powerhouse vocalist was still here, and she was still a force to be reckon with.
JoJo – now an Atlantic Records artist – released her third studio album Mad Love. in October 2016. Taking her cues from “Leave (Get Out),” she returns with “Fuck Apologies,” which enlists the help of rapper Wiz Khalifa to get the message across. She turns to Remy Ma, and the two bring out the “FAB,” while Alessia Cara lends her vocals to “I Can Only.”
A passionate lover, JoJo reexamines the meaning of being in Mad Love., which come in the forms of “Reckless.” and begs to “Save My Soul.”
“You got what you wanted. Didn’t you?”
JoJo is currently on tour for Mad Love. and is to perform at Concord Music Hall on Sunday, March 12. Tickets are no longer available for the show.