Review: Barrel-Aged Stout and Selling Out Offers Well-Reported Story of Goose Island’s Rise and Sale
Only one brewery is the story of craft beer: Goose Island. John Hall, a former box company executive, launched the brewery in '88, when there were just two others in Chicago and fewer than two hundred nationally. Goose Island flourished through the 90s. Then it struggled. It grew more. It struggled more. It innovated. It took risks. It grew still more. And then it sold out.Noel didn’t create a great story. Like any great reporter, he found one. Then, once he found it, he investigated it until he was ready to tell it. It’s a story that’s worth your time, albeit best enjoyed while sipping on a cold one. Barrel-Aged Stout and Selling Out is available now from Chicago Review Press.